Brad Rodgers MD | Murray Marketing Services

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The Results

The well-executed campaign yielded significant results for the Hormone Therapy & Wound Care sectors:

A graph showing a percentage of a website 's revenue

71.83%

Higher CTR Versus The Google Ads Medical Average

111.31%

Higher Conversion Rate (Phone Calls, Lead Forms, Walk-Ins)

47%

Lower Cost Per Lead Versus The Google Ads Medical Average

37%

Lower Average Cost Per Click

Targeted Keyword Strategies: Leveraged high-intent keywords specific to wound care and hormone therapy services, ensuring ads reached potential patients at the peak of their search intent.
Engaging and Relevant Ad Copy: Crafted compelling ad copy that directly responded to the queries and needs of potential patients, enhancing click-through rates and conversions.
Optimized Landing Pages: Developed landing pages that were informatively rich and user-friendly, significantly improving the on-site experience and increasing the likelihood of conversion.
Continuous Performance Monitoring: Employed rigorous tracking and real-time adjustments based on data insights, optimizing both spend and ad performance throughout the campaign duration.

The Google Search Ads campaign for Brad Rodgers Family Practice & Sports Medicine illustrates the profound impact of a strategically orchestrated digital advertising strategy in the healthcare industry. By significantly outperforming industry averages in key metrics such as CTR, conversion rate, CPC, and cost per conversion, the campaign not only enhanced the practice’s online presence but also drove substantial increases in patient engagement and service inquiries. This case study serves as a benchmark for successful digital marketing within the medical field, highlighting the benefits of targeted advertising and meticulous campaign management.