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GOOGLE GUARANTEE ADS (LOCAL SERVICE ADS)

Build Trust and Drive Leads with Google Local Service Ads

Google Local Service Ads (Google Guarantee Ads) help your business appear at the very top of search results, complete with a Google-backed green guarantee badge.


As a trusted Google Partner in Kearney, Nebraska, Murray Marketing Services specializes in creating and managing Local Service Ads campaigns that are pay-per-lead and build trust with your customers.

"We went from 2-3 new patients a month to 12-13 new patients a month."
- Dr. Nick Dierks, Precision Dental
"We went from $55,000 a month in revenue to $105,000 a month."
- Taylor Smith, Harvest Academy Movers

BUILD TRUST WITH THE GOOGLE GUARANTEE BADGE

Why Google Local Service Ads Matter for Service Businesses

Pay-Per-Lead

Only pay for qualified leads, not clicks or impressions.

Google-Backed Trust

The Google Guarantee badge builds instant credibility with customers.

Prime Placement

Appear above regular Google Search Ads for maximum visibility.

Focused on Your Local Market

Perfect for businesses offering professional services in local areas.

Attract High-Intent Customers

Reach people actively searching for your exact services.

Boost Conversion Rates

Customers are more likely to contact businesses with a Google Guarantee.

5-Star Google Local Services Ads Agency Rating!

Tailored Google Search Ads for Service Businesses

Best-In-Class Ads: Google Local Service Ads (Google Guarantee)

  • Google Guarantee Certification Assistance: We guide you step-by-step through the Google Guarantee process to ensure your business qualifies for the badge that builds instant trust.

  • Pay-Per-Lead Model: Unlike traditional ads, you only pay for verified leads—calls or messages from real customers looking for your services.

  • Top Search Placement: Your business gets priority placement at the very top of Google search results, above even regular Google Ads.

  • Lead Verification Tracking: All leads are tracked, and you’ll have access to details like call recordings to ensure you’re only paying for valid inquiries.

  • Customer Trust with the Google Guarantee Badge: The badge signals that your business is verified by Google, giving potential customers confidence to choose you over competitors.

  • Service Area Targeting: Target specific cities or service areas like Kearney, Nebraska, and beyond to connect with local customers ready to book.

  • Call & Message Leads: Capture both phone call and message inquiries directly from the ad, ensuring you never miss an opportunity.

  • Real-Time Budget Control: Set and adjust your lead budget anytime, ensuring your ad spend works for your business.

  • Tailored Ads for Service Types: We customize your ads to highlight the exact services you offer, whether it’s HVAC repair, roofing, moving services, plumbing, or other specialties.

  • Trust-Building Features: Local Service Ads include your business’s ratings and reviews, helping you stand out and earn more leads.

  • Easy Customer Dispute Resolution: If a customer files a claim with Google Guarantee, you have support to resolve issues easily and protect your reputation.

  • Seamless Reporting: Get monthly reports that detail lead volume, cost per lead, and conversions, so you always know your ROI.

  • Ongoing Optimization: We continually refine your campaigns to ensure you’re getting high-quality leads and maximum value.

  • Bid Management
  • Ad Copy A/B Testing
  • Competitor Research & Insights
I want guaranteed leads →

We get the leads. You run your business.

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Free Discovery Call

A great first step where we can gain insight into your business, goals, and vision. This is a on-the-house, no-obligation opportunity to explore strategies and determine if we're the right fit for each other.

Campaign Creation

Who is your ideal customer? We'll pair your industry insights with our Google Ads expertise to create a dynamic strategy.

Campaign Launch

We'll take it from here! All you need to do is approve the ads.

Monthly Performance Reports

After campaign launch, we will provide monthly reports highlighting performance. With full-funnel conversion tracking, we provide a direct look at ROI each month.

harvest academy movers logo

HARVEST ACADEMY MOVERS

479% Lower Cost Per Lead & Doubling Monthly Revenue

Previously running Google Ads in-house, Harvest Academy Movers had a cost per lead that was 478.57% higher than the cost with Murray Marketing Services. With that vast improvement, Harvest Academy Movers was able to double their monthly revenue in just under 4 months of working with us.

hello beautiful bridal logo

HELLO BEAUTIFUL BRIDAL

723%+ ROI Over 2 Years with Google Ads

Since 2022, we've seen great success with a targeted Google Search Ads campaign, resulting in a 723% ROI average over 2 years. Still working with Hello Beautiful Bridal to date, they are the perfect example of long-term success.

kearney regional medical center logo

KEARNEY REGIONAL MEDICAL CENTER

Over 57 Leads Per Month at Under $21 Per Lead with Google Ads

Discover how Murray Marketing Services leveraged Google Ads to significantly boost patient acquisition for Kearney Regional Medical Center, outperforming industry benchmarks by 347%  and showcasing the power of targeted digital advertising in healthcare. (Source)

TRUSTED GOOGLE GUARANTEE AGENCY

Official Google Partner

As a certified Google Partner, we’re trained and trusted to create Google Local Service Ads that deliver measurable success. From keyword targeting to budget optimization, our certifications guarantee top-notch expertise for your campaigns.

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Enter Your Info Below to Earn a $500 Google Ads Credit!

Google Ads Credit Form

Proven ROI: Results You Can Actually See

With Google Local Service Ads, your investment goes directly into generating real leads from customers actively searching for your services.


At Murray Marketing Services, we track every lead to show you exactly how your ads are driving your business forward. Here’s how we deliver measurable ROI:

  1. Pay Only for Verified Leads: You’ll never pay for impressions or clicks—only for real customer inquiries like phone calls or messages.

  2. Detailed Lead Insights: Access call recordings and lead details to assess the quality of each inquiry.

  3. Optimized Lead Costs: We monitor and adjust your campaigns to lower your cost per lead while maintaining quality.
Schedule a Free Discovery Call
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Clear, Actionable Monthly Marketing Reports

We believe in complete transparency. Our detailed monthly reports give you a full picture of your campaign’s performance, so you can see exactly how Google Local Service Ads are driving results for your business.


  1. Lead Volume Tracking: See how many leads your campaign generated each month.

  2. Cost Per Lead Analysis: Understand how much you’re paying for each verified inquiry and how it impacts your ROI.

  3. Lead Quality Metrics: Access data on call recordings, missed calls, and customer follow-ups to evaluate the quality of your leads.

  4. Ad Placement Insights: Know where and how your ads are being shown, including the number of impressions and interactions.

  5. Customer Behavior Insights: Learn how potential customers are finding and contacting your business.

  6. Dispute Tracking Assistance: If you encounter invalid leads, our reports make it easy to track and resolve disputes with Google Guarantee.

  7. Ongoing Optimization Recommendations: Each report includes actionable insights on how to refine your campaign for even better results next month.

  8. Custom Visual Dashboards: Easy-to-understand graphs and visuals show your key metrics at a glance.
Schedule a Free Discovery Call

Google Local Service Ads FAQs

Browse common questions surrounding Google Search Ads for service-based businesses.

  • What are Google Local Service Ads (Google Guarantee Ads)?

    Google Local Service Ads, also known as Google Guarantee Ads, are pay-per-lead ads that appear at the very top of search results. They include a Google Guarantee badge, which builds trust by showing customers that Google has verified your business.

  • How does the Google Guarantee badge work?

    The Google Guarantee badge signals that Google has vetted your business, giving customers confidence in choosing your services. If a customer is dissatisfied, Google may refund them up to a specified amount, adding another layer of trust.

  • How do I qualify for Google Local Service Ads?

    To qualify, your business must pass Google’s background checks, submit valid licensing and insurance documents, and meet the eligibility requirements for your industry. Murray Marketing Services helps you every step of the way to ensure you get certified.

  • How much do Google Local Service Ads cost?

    With Local Service Ads, you only pay for verified leads—phone calls or messages from potential customers. Costs vary based on your industry and location, but we optimize your budget to maximize value.

  • What types of businesses can use Google Local Service Ads?

    Local Service Ads are ideal for service-based businesses, including HVAC companies, moving companies, foundation repair, plumbers, electricians, roofers, cleaning services, landscapers, and more. If you provide local services, you’re likely eligible.

  • What happens if I get invalid leads?

    Google allows you to dispute invalid leads (e.g., calls unrelated to your services). Our team helps track and resolve these disputes to ensure you only pay for valid customer inquiries.

  • Can I target specific areas with Local Service Ads?

    Yes. You can target specific cities, neighborhoods, or regions, such as Kearney, Nebraska, or surrounding areas. This ensures your ads are shown to customers in your service area.

  • What’s the difference between Local Service Ads and Google Search Ads?

    Local Service Ads focus on generating leads by showcasing your business at the very top of search results with a trust-building Google Guarantee badge. Google Search Ads, on the other hand, appear below Local Service Ads and focus on driving traffic to your website.

  • Can I track my leads with Local Service Ads?

    Yes. Google provides detailed information about every lead, including call recordings and customer inquiries, so you can monitor and manage your results.

  • How quickly can I see results with Local Service Ads?

    Most businesses see an increase in leads as soon as their Local Service Ads go live. Because these ads target high-intent customers, you can start getting inquiries almost immediately.

Looking for other Google Ads campaign types?

Free Google Ads Resources

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Ready to Build Trust and Generate Leads with Google Local Service Ads?

Contact us today to get started with Google Local Service Ads.
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