Harvest Academy - From $55,000 a Month in Revenue to $105,000 a Month

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PROJECT OVERVIEW

Harvest Academy Movers

Harvest Academy Movers partnered with Murray Marketing to revamp their Google Search Ads campaigns. Initially managed internally, the campaigns were underperforming in cost efficiency and engagement. Our goal was to significantly reduce costs while enhancing click-through rates and conversion efficiency, ensuring the ads reached potential clients actively searching for moving services in a highly competitive market.

"We went from $55,000 a month in revenue to $105,000 a month."
- Taylor Smith, Harvest Academy Movers

The Results

The Murray Marketing Services takeaway of the Google Search Ads campaign for Harvest Academy Movers led to impressive improvements across all key metrics:

479%

Improvement in Cost Per Lead ($324 to $56)

317%

Improvement in Average Cost Per Click

161%

Improvement in Average Click Through Rate

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MULTI-FACETED APPROACH

How We Did It

  • Google Search Ads: We leveraged Google Search Ads to precisely target potential clients with high intent. This targeted approach helped us maximize ROI and achieve exceptional conversion rates well above industry averages.

  • Targeting High-Intent Keywords: We selected keywords that prospective clients were most likely to use when in immediate need of services, such as "best movers near me" and "best moving company in Iowa".

  • Optimization of Ad Copy: Rewriting ad texts to be more compelling and directly address the needs and concerns of potential clients, thus improving engagement and click-through rates.

  • Leveraging Full Funnel Conversion Tracking: This allowed us to see not just the initial click but also follow the client journey through to conversion, adjusting strategies in real-time to improve performance.

Conclusion

The Google Search Ads campaign overhaul for Harvest Academy Movers showcases the impact of expert ad management and strategic optimization. By significantly lowering the cost per click and cost per conversion while simultaneously increasing the click-through rate, Murray Marketing Services has demonstrated the ability to not only meet but exceed performance goals in a competitive digital marketing landscape. This case study exemplifies how targeted improvements can lead to substantial cost savings and enhanced campaign effectiveness.

Client Testimonial

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"Nathan does great work. In a very short amount of time he has reworked our Google SEO and has significantly increased the flow of traffic to our business. 5/5 would recommend Nathan to help market your business!"

Taylor Smith, Business Manager, Harvest Academy Movers

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