Coyote Machining - Website Redesign Leading to a 190% Increase in Organic Sessions

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PROJECT OVERVIEW

Coyote Machining

Coyote Machining approached us with a clear vision: to enhance their online presence and improve user engagement through a comprehensive website redesign. The project was aimed at not just refreshing the site's look but also making it a more effective tool for attracting and retaining customers. The redesign focused on several key aspects including improved content structure, advanced SEO tactics, enriched page content, and overall enhanced user experience. This strategic overhaul was designed to better serve their target audience while also boosting organic traffic and user interaction metrics.

The Results

The efforts put into the Coyote Machining website redesign yielded remarkable results, reflecting significant improvements across all key performance indicators:

+175%

Increase in Total Organic Users

+190%

Increase In Total Organic Sessions

+175%

Increase In Engaged Organic Sessions

+150%

Increase In All Channel Average Session Duration

COYOTE MACHINING WEBSITE DESIGN

MULTI-FACETED APPROACH

How We Did It

  • Content Improvement: Content across the website was not only expanded upon but also optimized for clarity and SEO. This included rewriting existing copy to better meet the needs of their audience and improve search engine visibility.

  • SEO Tactics: Implementation of advanced SEO strategies ensured that the site was discoverable and ranked well in search engine results, driving increased organic traffic.

  • New Web Pages: Additional pages were added to the website, designed to cover a broader spectrum of topics relevant to Coyote Machining’s services and to capture a wider audience.

  • Image Optimization: Images were optimized for faster loading times and enhanced with SEO-friendly alt texts, contributing to better page performance and engagement.

  • Engaging Content: Interactive elements and engaging content formats were introduced to make the website more interactive and visually appealing, encouraging longer visits and deeper exploration.

Conclusion

The website redesign for Coyote Machining proved to be a resounding success, substantially boosting the site’s performance and user engagement metrics. Through a thoughtful combination of aesthetic redesign, strategic content enhancement, and technical SEO improvements, we were able to transform their website into a more powerful business asset. The impressive increases in user metrics are a direct result of a well-executed digital strategy that focused on meeting user needs and optimizing for search engines. This project not only improved the immediate metrics but also set a solid foundation for Coyote Machining’s ongoing digital marketing efforts.

Client Testimonial

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"Murray Marketing Services, LLC to us deserves more than 5-Stars! Nathan goes above and beyond!"

Jeff Steinke, Owner, Coyote Machining

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