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Family Orthotics & Prosthetics - Driving High Quality Leads Through Google Ads

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PROJECT OVERVIEW

Family Orthotics & Prosthetics

For Family Orthotics and Prosthetics, the objective was to increase visibility and attract more clients through Google Search Ads. We focused on high-intent keyword strategies and clear targeting to maximize return on investment (ROI). This approach ensured that the ads reached potential clients who were actively searching for orthotic and prosthetic services, driving higher engagement and conversions.

The Results

The efforts put into the Family O&P campaign yielded remarkable results, reflecting significant improvements across all key performance indicators:

+336%

Higher Conversion Rate Versus The Google Ads Medical Average

14.66%

Conversion Rate (Phone Calls, Lead Forms, Walk-Ins)

+38%

Lower Cost Per Lead Versus The Google Ads Medical Average

$40.33

Cost Per Lead

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TARGETED APPROACH

How We Did It

  • Google Search Ads: We leveraged Google Search Ads to precisely target potential clients with high intent. This targeted approach helped us maximize ROI and achieve exceptional conversion rates well above industry averages.

  • Targeting High-Intent Keywords: We selected keywords that prospective clients were most likely to use when in immediate need of services, such as "custom orthotics near me" and "best prosthetics providers".

  • Optimizing for Clear Calls to Action: The ad copy was crafted to encourage immediate responses, with clear calls to action like "Schedule Your Consultation Today" or "Get Professional Fittings."

  • Leveraging Full Funnel Conversion Tracking: This allowed us to see not just the initial click but also follow the client journey through to conversion, adjusting strategies in real-time to improve performance.

Conclusion

The Google Search Ads campaign for Family Orthotics and Prosthetics showcases the power of targeted digital marketing in the medical field. By focusing on high-intent keywords and optimizing ad content for clear conversions, we achieved outstanding results that not only enhanced visibility but also drove significant business growth. This campaign serves as a strong example of how precise targeting and strategic ad placement can lead to superior performance in highly competitive healthcare markets.

Client Testimonial

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"Outstanding customer service and professionalism.  Highly recommend for all your marketing needs."

Ken Vyvlecka, Owner, Family Orthotics & Prosthetics

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