Glowing Creation - +2,000% Increase In Total Online Sales

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PROJECT OVERVIEW

Glowing Creation

Glowing Creation, an eCommerce brand known for its decorative products, partnered with Murray Marketing Services to overhaul their website and enhance their online store.

The project encompassed a comprehensive redesign focused on improving the on-page shopping experience and implementing a easy-to-use wholesale system. This new system enabled wholesale partners to place orders through an exclusive portal, streamlining operations and significantly expanding sales capacity.

The Results

The improvements to Glowing Creation's website and wholesale system yielded awesome results:

777%

Increase in Online Conversion Rate

700%

Increase in Online Order Volume

+500%

Increase in Average Order Value (AOV)

+2000%

Increase in Total Online Sales

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MULTI-FACETED APPROACH

How We Did It

  • Website Redesign: Focused on enhancing the aesthetic appeal and usability of the website to provide a seamless shopping experience that encourages conversions and increases AOV.

  • Improved Shopping Experience: Streamlined navigation and intuitive design elements were introduced to reduce friction in the shopping process and reduce cart abandonment.

  • Wholesale System Implementation: Developed a dedicated portal for wholesale partners, making it easier for large orders to be processed efficiently, which significantly boosted bulk purchasing.

  • Strategic Product Placement: Optimized product placements and featured listings to highlight key products and drive higher order values.

Conclusion

The comprehensive redesign and strategic enhancements for Glowing Creation not only revitalized their eCommerce platform but also set a new benchmark in leveraging digital transformations to scale business operations. The staggering increases in conversion rates, orders, average order value, and total sales underscore the potent impact of a well-executed digital strategy tailored to meet both retail and wholesale needs. This case study exemplifies how thoughtful design and strategic digital improvements can profoundly influence business growth and customer satisfaction.

Client Testimonial

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"Glowing Creations recently worked with Murray Marketing Services on a website project and had an excellent experience.  He was incredibly easy to work with, completing tasks in a timely manner and proving to be reliable throughout the process.  Communication was seamless, as he always got back to me quickly and was very willing to help with any questions or concerns.  I highly recommend Nathan Murray, Murray Marketing Services, for anyone in need of a skilled and responsive website developer."

Karen Kollars, Co-Owner, Glowing Creation

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