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Prairie Wind Birding Tours - Website & SEO Enhancement to 823% Increase in Organic Sessions

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PROJECT OVERVIEW

Prairie Wind Birding Tours

Prairie Wind Birding Tours sought to revitalize their online presence with a limited engagement focusing on improving user experience and search engine optimization. With only ten hours of dedicated work launched January 1, 2024, Murray Marketing Services undertook a strategic overhaul aimed at enhancing the visibility and user engagement of their website. The primary goals were to better promote their birding tour services and optimize both on-page and technical SEO aspects.

The Results

The targeted improvements led to substantial increases across all key performance metrics, demonstrating the effectiveness of focused SEO:

823%

Increase in Organic Sessions

130%

Increase In Lead Submissions

360%

Increase In Clicks to Email/Call

564%

Increase In New Organic Users

COYOTE MACHINING WEBSITE DESIGN

EFFECTIVE APPROACH

How We Did It

  • Enhancing User Experience: Redesigned website elements to create a more engaging and intuitive user interface. This included streamlining the navigation and improving the visual layout to make key information and contact methods easily accessible.

  • Promoting Tour Services More Effectively: Refined web content to better highlight the unique offerings of Prairie Wind Birding Tours, using attractive visuals and compelling descriptions that resonate with target audiences.

  • Improving On-Page and Technical SEO: Optimized meta tags, enhanced content relevance for key search terms, and improved site speed and mobile responsiveness. Technical improvements also addressed backend SEO factors that affect search ranking.

Conclusion

The website redesign and SEO enhancements for Prairie Wind Birding Tours exemplify how even a short-term, focused digital marketing effort can yield substantial improvements in website performance and user engagement. By implementing strategic changes that improved the user experience and optimized the site for search engines, Murray Marketing Services was able to dramatically increase both the quantity and quality of traffic to Prairie Wind's site. This case study highlights the potential of targeted improvements to transform a website into a more effective tool for business growth and customer engagement.

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