Precision Dental - SEO Enhancements Leading to a 73% Increase in Organic Sessions

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PROJECT OVERVIEW

Precision Dental

Precision Dental embarked on a strategic initiative with Murray Marketing Services to boost their digital footprint through comprehensive SEO enhancements and user experience improvements. Launching January 1st, the focus was on increasing organic visibility and user engagement by refining on-page elements and optimizing the site's technical SEO framework. Let's look at metrics from January 1st, 2024 - June 23rd, 2024 to see the impact.

"We went from 2-3 new patients a month to 12-13 new patients a month."
- Dr. Nick Dierks, Precision Dental

The Results

The improvements made to Precision Dental's website yielded impressive growth in key performance metrics:

73.25%

Increase in Total Organic Sessions

27.84%

Increase In Average Session Duration

85.86%

Increase In Engaged Organic Sessions

91%

Increase In Organic Total Events

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SIMPLE TAILORED SEO STRATEGY

How We Did It

  • User Experience Design: The website was redesigned to enhance navigability and aesthetic appeal, incorporating new layouts and engaging visual elements that guide users smoothly through their online journey.

  • Content Optimization: Content across the website was revised to better align with user intent, incorporating relevant keywords and informative, engaging copy that addresses the needs and questions of potential patients.

  • Technical SEO Enhancements: Implemented key technical optimizations such as improving site speed, mobile responsiveness, adjust on-page headers, alongside refining meta tags and alt attributes to boost SEO performance.

Conclusion

The SEO and user experience enhancements for Precision Dental are a testament to the transformative impact of targeted digital marketing strategies. The significant increases in organic sessions, user engagement, and site interactions not only reflect a stronger online presence but also suggest a better alignment with user needs and search behaviors. This case study underscores the importance of a holistic approach to SEO and user experience design, highlighting how strategic improvements can lead to substantial growth in web traffic and user engagement, ultimately contributing to business success.

Client Testimonial

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"Working with Nathan has by far been the best and most effective choice we have made for our dental practice. Within just a few weeks of teaming up with him we saw significant direct results. It is evident he is advanced and elite in his wisdom and knowledge in regards to his field of work. Looking forward to the great potential he will continue to unlock for us!"

Dr. Dierks, Precision Dental

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